So with any new project you have to eventually decide on a label. This has been on the docket for nearly a year. The question is how best to convey that we are making small production, hand-crafted (you’ve seen the pictures) wines from the Finger Lakes. I’ve gone down all kinds of roads trying to use different fonts to convey this story. I even found a font that is based upon Thomas Jefferson’s handwriting. It is very interesting, but as Louis so kindly pointed out, he couldn’t read it for shit. The French are good this way. Sean Harris, a genius in the world of design and fonts (who happens to be my brother-in-law), is helping on this journey. After a long and fruitful conversation, we came to the startling conclusion….Why try and make a label look handmade using fonts? Why not just make a handmade label?
Sean said he can go old school and create our own typeset for Forge. This literally means creating out of lead our own typeset that will then be used on one of those ancient, beautiful, and mostly unused printers to create a label. This is unheard of in our age. Most people use slick design programs to give the impression of the “real thing” but we are actually considering doing the “real thing.”
Pretty cool to have a handset label that goes on the bottle of our handmade wine.
Keep your fingers crossed that all this goes as planned as we only figured this out yesterday, but you’ll be the first to see the results if indeed it all works…