I could rant about the necessity of offering a "special member" card, sales during certain days of the year, a "buy 3 get 1 free" deal, or granting membership in a “club"...and on and on.
As a matter of fact, I recently spoke with a “professional” about how to expand our online presence and get wine club (we don’t have one) members to buy more by offering free shipping and keychains. Maybe I am just really old school but I am just happy to keep everything as simple as possible.
Work hard - make great wine - offer it to people in a simple and straightforward manner without having to jump through hoops and keep the price reasonable.
Maybe I am so old school that I'm cool? Not a chance…
Here is to clarity….cheers.
What is the Forge Standard? The Forge Standard is simple, it's standard practice that we offer complimentary shipping on wine orders of six or more bottles. Enjoying wine should be rewarded and rewarding.