Forging Ahead in the UK Marketplace with Bibendum Wine

Forge Cellars is now available in the United Kingdom!  We are excited and proud to be able to show the English market what the Finger Lakes has to offer as the region’s first producer in the highly respected Bibendum Wine portfolio.  Andrew Shaw, Bibendum’s Buying Director has cited a thriving American dining scene in the UK and an interest in American wines from consumers as the catalyst for adding select American-made wines to their portfolio.  “The demand for US wines has exploded in the UK on-trade and independent channels,” according to Shaw.

Including Forge Cellars, four new producers were welcomed to the Bibendum catalog in March, including three California producers: Walter Hansel, La Follette and Renwood.

For more information about this recent endeavor, read the article featured in The Drinks Business.